Tuesday, March 12, 2013

Local Marketing

The Power of Local Marketing

 

I am an advocate of keeping spend local and support small businesses in the Community. Chances are, you are too.  I'm an entrepreneur and have failed launching and maintaining a few businesses of my own throughout my Entrepreneur Career.

A big reason was that I did very little Advertising and Marketing, and the few times I did, it was for short periods of time.  If you are anything like me we do not budget for Marketing expenses and actually see it as an expense versus and investment.  We often make the mistake of relying on word of mouth business that at some point can dry out or slow down directly affecting our businesses.

Imagine being able to encourage your local community to spend on the local economy more often than they spend outside of their community purchasing the exact same things or services your business offers.

The best way is to become a supporter of your local community and launch offline and online Local Marketing campaigns.  We assist Local businesses on setting up strategic strategies promote and bring awareness to your business.

If 60% of Inland Empire's local communities made a commitment to spend a minimum of $10.00 at local businesses that would have an annual impact of somewhere in the $250 Million dollar range. (I'm sure my calculations are a bit off) however positive this is possible.

Visit us at www.reachmelocal.net